Smart Business Start Ups

Telstra’s startup accelerator muru-D nurtures some of Australia’s brightest minds to develop their exciting tech startup business ideas. Graduates from previous muru-D startup programs share their experiences and hard-won lessons on what it means to be truly innovative.

group of young professionals in an office
Success Stories
Success Stories
The importance of culture in startups

Starting a business is relatively simple. It’s growing and staying true to your values that’s the difficult part.

Image of Dr Jay Spence
Success Stories
Success Stories
Uprise in stress busting at work

Stuart Ridley discusses the pressures on modern workers with psychologist and entrepreneur Dr Jay Spence, who invented new workplace counselling tools delivered via mobile tech...

Image shows IoT start-up SkyGrid co-founder Luke Taylor surrounded by computer parts, virtual reality goggles and power cords.
Success Stories
Success Stories

Sky-high business tracking

Michela Ledwidge and Stuart Ridley meet an Internet of Things startup that wants to make it easier and more affordable for businesses to monitor their assets in thousands of locations.

group of young professionals in an office
Success Stories
Success Stories
The importance of culture in startups

Starting a business is relatively simple. It’s growing and staying true to your values that’s the difficult part.

Image of Dr Jay Spence
Success Stories
Success Stories
Uprise in stress busting at work

Stuart Ridley discusses the pressures on modern workers with psychologist and entrepreneur Dr Jay Spence, who invented new workplace counselling tools delivered via mobile tech...

Gary Elphick and the team from Disrupt Sports
Success Stories
Success Stories
Class of 2015: muru-D alumni share their secrets

Smarter caught up with some of the class of muru-D 2015, who share the highs and lows of the incubation journey, their biggest lessons and best advice for others thinking of ap...

Seb Chaoui, a recent graduate from muru-D
Success Stories
Success Stories
Cuberider sends the classroom into orbit

Stuart Ridley heads into space with Seb Chaoui, a recent graduate from Telstra’s muru-D incubator, whose Cuberider venture is helping schoolkids develop experiments for the Int...

A muru-D mentor speaking in front of new startups
Success Stories
Success Stories
Introducing the muru-D class of 2016

Telstra’s startup accelerator muru-D has announced that 10 startups will be offered up to $60,000 in seed capital investment. And it’s a diverse mix with females at the helm.

the class of muru-d
Success Stories
Success Stories
The path to muru-D: Growing Australia’s startup community

Telstra’s startup accelerator, muru-D, comes from the indigenous word ‘muru’ meaning ‘the path to’ and the D stands for digital. And for muru-D co-founder Annie Parker, the pat...

Group of people networking
Success Stories
Success Stories
Lessons learnt: A night with muru-D

Talking to lots of people and learning from their mistakes emerged as key lessons learnt by a group of start-up founders participating in a six month program run by start-up ac...

muru-d open plan office space
Success Stories
Success Stories
Top Aussie angels' guide to better business plans

A business plan can be the key to success for start-ups. So we got together some of Australia’s top angel investors to get their thoughts on what makes one great.

man and woman stood in transport depot with freight carriers in the background
Success Stories
Success Stories
On the road to success

Cate Hull’s business FreightExchange uses clever tech to fill the spare capacity of freight carriers, with help from a start-up accelerator.

flowers and plants
Success Stories
Success Stories
9 top ways to manage seasonal spikes

Spring is in full swing. All around the country the weather is warming up, and for many, business is flourishing.

rainforest
Success Stories
Success Stories
24 hours with Dermot O'Gorman, CEO of WWF Australia

There is no longer such a thing as the nine-to-five workday. Telstra Smarter Business™ profile small businesses and track what is a typical day.

safesite app screenshots
Success Stories
Success Stories
Safesite: The startup making workplace safety easy

Have you ever thrown up your hands over inefficient or outdated processes in the workplace? Everyone has thought of procedures that could streamline work tasks, but it’s actual...