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Smarter Staff

Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

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The cost of using old computers

Technology is meant to make business easier, not harder.

How to get the most out of your content strategy

These digital tools will help you maximise the impact of your content marketing strategies.

In the Loop: Is small business overlooking the opportunities presented by increased mobility?

Welcome to In the Loop, our monthly snapshot of Telstra’s research into the state of small business in Australia.

In the Loop: Small businesses struggling with IT

The increasing complexity of IT systems has been outed as the biggest challenge for Australian small businesses in 2017.

Securing your cloud: 5 essential steps

Whenever your business needs to share or store information online, you must check the security of each component before you start moving data.

Telstra Business Award Winners: Where are they now?

The Telstra Business Awards are seen as the pinnacle of small business recognition in Australia, and after 25 years of the Awards program, it’s easy to see why.

What do shoppers want from online stores?

We asked two experts, VinoMofo CEO and co-founder Andre Eikmeier and Booktopia founder Tony Nash, what makes their customers click that magical ‘purchase’ button. Again and again and again.

Plug-ins and add-ons: Does your e-commerce platform have the flexibility you need?

Setting up an online shop isn’t as big a deal as it once was. You don’t need to spend a heap of money getting a web coder to custom-make your website, or know how to code yourself.

Why the future of business is small

Business commentator Robert Gottliebsen is a big fan of “small”, and in today’s disruptive environment, he sees small businesses as having advantages over their bigger competitors.

25 years of the Telstra Business Awards: celebrating the best in business

As the Telstra Business Awards celebrates its 25th anniversary, we take a look at the journey and what it takes to land a coveted gong.

Matt Rose
Entrepreneur

Matt Rose is a creative technologist and Co-Founder of Sipple, the app that lets you savour every drop of wine.

Jenna Hanson
Business and Technology Journalist

Jenna Hanson covers business news and technology for Smarter Business™

Nick Bolton
Telstra Marketing Co-Ordinator & Writer

Nick Bolton is a strategist, producer and director, producing corporate and online video, film and theatre

Sholto Macpherson
Telstra Marketing Co-Ordinator & Writer

Sholto Macpherson builds business models and tech stacks for cloud accounting practices on DigitalFirst.com